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Digital Marketing

(One Day Professional Training)


Digital Marketing nowadays is a major component for Marketing of any Product, Service or Brand. Why Digital Marketing is taking precedence over traditional way of doing marketing is that it’s so fast & quick that it happens on a click of button with very minimal cost & efforts. If not handled properly, it could make or break any Person, Group or an Organization in less than 24 hours. Digital Marketing is nothing but Internet Marketing. Email Marketing, Search Engine Optimization (SEO) & Social Media (LinkedIn, Facebook, Twitter etc) are components of Digital Marketing.

Digital Marketing is a field which is not restricted only to Sales & Marketing Professionals but now it’s mandatory that each & everyone, whether a Business owner, a Working Professional, Politician, Bureaucrats, Film Star or even Sportsperson’s can’t survive in coming years if they will not have knowledge or habit of using Digital Marketing.

At Heuristic, in line with our Niche courses, we have come up with a One Day Professional Training Workshop on “Digital Marketing, SEO & Social Media” which will help each & everyone learn & practice Digital Marketing opportunities at their workplace. All details about the program are mentioned below.

Training Topics (One Day – 9.30 am to 5.00 pm)

What is Digital Marketing - Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cell phones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.

What is Social Media - Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.

What is Search Engine Optimization - SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

Why Digital Marketing – With the increased amount of social media platforms, many companies are taking advantage of digital marketing strategies to promote and market their products and services. Since the Internet allows us to communicate instantaneously, launching a digital marketing campaign can take place more quickly than traditional marketing campaigns and are sometimes less expensive. The wonderful thing about digital marketing is that it’s immediate, thus you can monitor feedback, input and actions in real-time from your target market.

Methods of Digital Marketing & Social Media Use (Twitter, Facebook, LinkedIn etc)- This type of marketing enforcement or implementation is very integrated as various platforms can be utilized at once in promoting products or services. One can use websites, PPC ads, mobile apps, mobile websites, SMS, instant messaging, email among others to effectively communicate messages to his or her target audience. This mode of marketing is not only interactive but also very cost effective.

Email marketing - Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Blog & Directory Submission - A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory's servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm.

Google Analytic - Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyse a website's performance or the success of an Internet marketing campaign.

Meta Tagging - Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content.

Pull Digital Marketing – It is a method of advertising companies use to try and get consumers to find the company on their own. The idea is that people will find your company because your company was able to build a successful brand. This would mean that a company has offered a valuable product and created enough social media visibility to become something that a person wants all on his/her own.

Push Digital Marketing - is an approach that tries to put advertisements in front of someone who does not necessarily have any knowledge of your company. Push marketing strategies could involve cold calling, advertising banners, or generating referrals. They are designed to get others to really promote the company and “push” the idea that your company is something of value.

Google AdSense - Google AdSense is a paid service offered by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad "quality scores," and other factors.

Google AdWords - Google AdWords is a paid and often expensive Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites.

Program Schedule (Timings 9.30 am to 5.00 pm)

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New Delhi : 28th November 2014 (Friday)

Paharpur Business Center, Nehru Place, New Delhi

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Mumbai : 12th December 2014 (Friday)

Hotel Residency, Andheri – Kurla Rd, Andheri (East), Mumbai

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Bangalore : 5th December 2014 (Friday)

Hotel Golden Landmark, Seshadri Road, Near Anand Rao Circle, Bangalore

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Chennai : 14th November 2014 (Friday)

Hotel Vijay Park , Jawaharlal Nehru Salai, Arumbakkam, Chennai

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Hyderabad : 21st November 2014 (Friday)

The Square Hyderabad Hotel, Greenland, Begumpet, Hyderabad

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Pune : 7th November 2014 (Friday)

Hotel Shree Panchratna, Tadiwala Road, Pune

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Cost : Rs. 10,000/- Per Person

Service Tax is included in the cost. Lunch, Tea/Coffee, Snacks & Training Material will be provided to all participants.

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Registration Procedure (Attached Below) – Registrations on First Come First Serve Basis

Contact Us : Contact Us for any query on : 09818415819, 0120-4543425

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